yuck

PretaRouler from blunt films on Vimeo.

Potentially everything wrong with bikes? Apparently there was a bicycle fashion show in London recently and this is the riveting coverage of it. I absolutely can't stand this high end boutiquey stuff that keeps popping up. Are esthetics's important? Yes, to an extent. It feels good to ride a bike you like the look of and have stuff that you feel looks good as well as being functional. But is functionality more important than esthetics, yes. And it's pretty clear that half the stuff you see people marketing with bikes is marketing bikes as another high end accessory.

There is never going to be a shortage of people out there telling you to buy stuff. Be it components, bikes, clothes, hair gel, whatever. But that is the last reason I ride a bike. For me riding a bike has always been about the freedom that accompanies it. When your young it lets you get away without a car. It does the same now. It also provides that aspect of financial freedom, which all this ridiculous fashion oriented bike stuff takes away. Now you don't need money to ride a bike, but you won't be riding the "right" bike. Get real...